Case Studies: Proof in Action
2024 Presidential Election:
Real-Time Voter Sentiment Tracking
Challenge
Political campaigns must react instantly to shifting voter sentiment as debates, breaking news, and media narratives influence public opinion
Solution
Stratus Intelligence delivered real-time sentiment tracking and AI-driven polling, providing continuous insight into voter priorities, emerging narratives, and changing loyalties. Predictive models allowed campaigns to recalibrate messaging instantly—based on live data, not outdated polls.
Impact
- Detected sentiment shifts before traditional polls reflected them
- Enabled rapid response messaging aligned with real-time concerns
- Directed campaign resources toward the highest-impact voter groups
State-wide Races:
Optimizing Messaging and Turnout
Challenge
In competitive elections, guessing what resonates is not an option—messaging and mobilization must be driven by precise data.
Solution
Stratus supported campaigns for leaders such as Mike Lee, Ted Cruz, Todd Young, Eric Schmitt, Doug Burgum, Kevin Stitt, Glenn Youngkin, Brian Kemp, Ron DeSantis, and Greg Abbott. By combining AI-powered microtargeting, message resonance analysis, and turnout probability modeling, these campaigns could:
- Pinpoint the most persuasive messages for key voter segments
- Optimize ad spend for maximum reach and influence
- Adapt outreach in real time based on issue salience
Impact
- Voter engagement and turnout forecasts landed within a narrow margin of final totals
- Refined strategies that improved polling performance
- Shifted perception in close races through targeted, data-backed messaging
Global Case Studies:
Predictive Accuracy Worldwide
Challenge
Forecasting elections across diverse political systems and unpredictable formats requires precision beyond traditional polling.
Solution
Stratus applied AI-powered sentiment tracking, contextual data modeling, and turnout analysis to deliver unmatched accuracy in high-stakes races worldwide.
Impact
- Argentina Presidential Election: Predicted Javier Milei’s victory within 1 point
- South Carolina GOP Primary: Within 2 points
- New Hampshire GOP Primary: Within 5 points despite complex ballots
- Iowa Caucus: Within 4 points in a notoriously unpredictable process
- Ohio Senate Primary: Correctly projected Moreno’s late surge in a chaotic race
- Texas 23rd Congressional Runoff: Called the race with 100% accuracy within 0.3points
Corporate & Brand Analytics:
Anticipating Consumer Behavior
Challenge
Brands need foresight into consumer sentiment to protect reputation, enhance messaging, and outpace competitors.
Solution
Stratus provided sentiment tracking, engagement analysis, and perception modeling for:
- Crisis & Reputation Management – Detecting and addressing negative shifts early
- Product Development – Using sentiment insights to shape launches and features
- Competitive Benchmarking – Measuring brand performance against competitors in real time
Impact
- Guided product positioning based on real market sentiment
- Prevented potential PR crises by spotting risk early
- Improved ad campaign engagement and conversion rates
Insights & Expertise
On-Demand Webinars
See predictive analytics in action, with experts breaking down strategies for elections, corporate positioning, and audience engagement.
Industry Reports & Research
In-depth analyses of voter trends, media influence, and strategic communication, backed by proprietary Stratus data.