Our Modeling Approach
Every campaign is different, which is why we don’t rely on generic voter segments. Instead, we develop models tailored to your strategy. Whether you're looking to identify persuadable voters, understand turnout likelihood, or test support for an issue or candidate, our models provide individual-level probabilities you can trust.
Our process starts with rigorous data collection, integrates validated voter and consumer data, and ends with real-world predictions. The result is precise targeting—giving you the power to reach the right voters, with the right message, at the right time.
What We Deliver
Custom Turnout Models
Understand who is likely to vote—and where your efforts can move the needle.
Ballot Models
Pinpoint who supports your candidate, who leans the other way, and who is still in play.
Issue Models
Track support and opposition across key topics to inform messaging and policy focus.
Targeting Universes
We don’t just deliver data—we translate it into usable audiences for digital, mail, phones, and door-to-door.